Creating Transition Trucking
The "Transition Trucking: Driving for Excellence" campaign, launched in the spring of 2016, is part of an overall effort to inspire the hiring of more veterans, national guard members, and reservists into the trucking industry. As the main part of the campaign, deserving veteran drivers who had made a successful transition from military service to the trucking industry were able to participate in a chance to win the truck.
Now on its 3rd year, the Transition Trucking: Driving for Excellence award will follow its successful marketing model that has reached thousands of transitioning and recently transitioned service members within all service branches—including those within the United States and many overseas.
Each cohort of finalists is honored during a dinner at the George W. Bush Library and Museum. These men and women have the rare opportunity to walk through the presidential museum, taking a moment to reflect on their military service and how it plays a role in American history. Then, they sit down to dinner especially set aside to give the group insight into each finalist, showcasing why each one of them are deserving of the ultimate prize.
Following this event, finalists are again recognized at the Great American Trucking Show (GATS) where the Final 3 are announced.
PUBLIC VOTES CAST FOR AMERICA'S FAVORITE WINNER
Each Transition Trucking finalist displayed exceptional success in the trucking industry and tied that achievement in some way back to their military training and displayed incredible examples of what veterans can accomplish after they transition from the military into civilian careers.
2017 winner Gregg Softy graduated from the United States Military Academy at West Point spent more than 28 years of distinguished active duty in the Army before retiring as a Lieutenant Colonel to begin a second career at Stevens Transport after receiving his MBA degree.
"I feel my military career has prepared me for the responsibilities and challenges that come with driving a truck and being in this industry. Trucking, like the military is a “people business.” The military has instilled in me the imperative of treating everyone with dignity and respect regardless of position or job. Hand in hand with leadership is communication skills – the ability to clearly communicate any message to a variety of audiences."
2016 winner Troy Davidson is a Navy Veteran from Pensacola, FL who drives professionally for Werner Enterprises. During his military service, Troy was an E-5 Jet Engine Mechanic and received the Navy Good Conduct Medal (twice), the National Defense Medal, and the Navy Achievement Medal. Since his nomination, Troy was promoted to become a driver trainer to help guide the newest members of the trucking industry become excellent drivers.
"This is a life changing event,” Troy said as he took the keys to his new Kenworth T680 at the U.S. Chamber of Commerce where the announcement took place. “I'm not going to let anybody down. It's very humbling, and I am honored to be here today to accept the keys of that pretty truck out there."